قياس مستوي التوجه الريادي للمشروعات الصغيرة ومتناهية الصغر واستراتيجياتها خلال جائحة كورونا في البيئة الليبية

حسام محمد عمر

doi:10.64516/5hq3hz17

Authors

حسام محمد عمر كلية الاقتصاد والعلوم السياسية ، جامعة طبرق Author

DOI:

https://doi.org/10.64516/5hq3hz17

Keywords:

التوجه الريادي, استراتيجيات المواجه, جائحة كورونا, المشروعات الصغيرة ومتناهية الصغر

Abstract

This study aimed to measure the level of entrepreneurial orientation among small and micro enterprises operating in the city of Tobruk during the Corona pandemic. In addition to measuring the coping strategies applied by these enterprises to face the negative effects resulting from the Corona pandemic. Entrepreneurial orientation was measured through three dimensions: Innovativeness, Proactiveness, and Risk-Taking. While coping strategies were measured through three strategies: the strategy of reducing expenditures, the strategy of continuing the current activity, and strategic reorientation. Using the quantitative approach, the study showed that micro and small enterprises do not have an entrepreneurial orientation, as these enterprises did not move to change their direction. This is evident through coping strategies, only these enterprises chose the strategy of reducing expenses while continuing the current activity as an option to confront the Corona pandemic. The study presented a set of implications, especially the National Program for Small and Medium Enterprises, to enhance the ability of micro and small enterprises to develop and survive.

Author Biography

حسام محمد عمر, كلية الاقتصاد والعلوم السياسية ، جامعة طبرق

محاضر بكلية الاقتصاد والعلوم السياسية ، جامعة طبرق

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